About me
Leading & envisioning design efforts for various products in the UX space for 12 + years. Been part of startups in their zero to one journey and also been part of scaled up organisations in their product realigning exercises. Built teams from scratch & also lead established teams to acheive design goals.
I've been designing experiences across domains like ad tech (Sokrati), Enterprise Resource Planning platform (Tekion), e-commerce (Fab & Hem.com), data modelling (Appacitive), online matrimony (Jeevansathi), online travel portal (Cleartrip) and now working with HRMS - FinTech company for SMEs (PagarBook). Won best UX award in Pune startup meet 2012 for Appacitive.
I've done post graduation in visual communication from MIT Institute of Design - Pune, diploma project under IDC, IIT Bombay and graduated in Psychology from L.D. Arts, Gujarat University.